F&P Wrapped

This is a client project developed in collaboration between the client and my school.

How can more people perceive pensions as relevant and manageable, so they are motivated to make decisions about their pension? This is the main problem in this assignment.
Pensions are often seen as complex, distant, and hard to understand, and may be associated with shame for not taking care of them. Many people recognize the importance of pensions, but rarely turn knowledge into action. Therefore, we have developed a simple solution that makes decision-making easier in a busy everyday life.

Photo Manipulation UX UI Brainstorming Marketing Project Management Value Enhancement
Photo Manipulation UX UI Brainstorming Marketing Project Management Value Enhancement
Photo Manipulation UX UI Brainstorming Marketing Project Management Value Enhancement
Photo Manipulation UX UI Brainstorming Marketing Project Management Value Enhancement

The Problem

How can we make pension feel relevant and manageable, so people are actually motivated to act?

Pension is one of the most important financial decisions people make, yet most 28-40 year olds avoid it entirely. Buying a home, starting a family, managing day-to-day life: there's never a right moment. Until now.

Key Insights

What we learned

01

Home-buying unlocks financial focus

The link between housing costs and pension savings is powerful. Buying a home already shifts people into long-term financial thinking.

02

Pension feels distant and shameful

People know they should care, but don't know where to start. The complexity creates guilt, not action.

03

Occasion drives behaviour

Without a reason to engage, nothing happens. Creating a meaningful annual moment can turn avoidance into a ritual.

The Concept

Your pension,
unwrapped.

Inspired by Spotify Wrapped, F&P Wrapped delivers your annual pension overview as a mobile story, one swipeable screen at a time. No jargon, no spreadsheets. Just your data, made personal.

Visual metaphors replace complex numbers. Loss-framing creates just enough urgency without guilt. And every story ends with a concrete next step, making it easy to go from understanding to doing.

Key Features

Built to motivate, not overwhelm

📊

Personalised data visualisation

Heavy, abstract data becomes concrete and visual. Presented in a way that feels personal, not generic.

💡

A gentle nudge

Wrapped reminds you to engage, without moralising. No guilt, no shame. Just the right amount of friction.

🎯

Clear calls to action

Every Wrapped story ends with a concrete next step, easy actions the user can take right now.

"

I generally think that things like finances and money are a bit tough. And then, of course, it's a very long-term investment, so I'm just kind of going along and hoping that everything is as it should be.

Research respondent, 28 years old

Can pension become an annual event?

Just like filing taxes, Wrapped could turn pension engagement into a yearly ritual, a moment people actually look forward to. Our prototype tests confirmed it: familiarity breeds action.